Simone Magurno
Product, Brand & Systems Design
Seattle, WA.
I am a design leader, advisor, and operator specializing in brand, product, and design systems.
I craft cohesive experiences across various touchpoints, driven by meticulous, scalable, and memorable design.
Read more about me, resume, work archive,
LinkedIn or
GitHub.
Extracurricular
Projects I am actively maintaining during my spare time.
-
magur.news: newsletter with links on design, product, and development
-
s.imo.ne: a digital garden of distributed infrastructure
-
xg.gl: short, self-expiring links for urls, images and videos
Expired or abandoned projects.
- og.ag: a free url shorterer
- hybrid.land: an essay on distributed teams
- magur.net: a personal dashboard for data tracking
Timeline
Body of work created between 2008 and 2025.
2025
professional
Led design of Super Bowl LIX, the largest scale live streaming event in Tubi’s history
· Tubi · entertainment · shipped February 9, 2025
personal
Trademark for
serio.us™ issued
· Serio.us · publishing · completed February 4, 2025
2024
professional
Led design of Scenes, a mobile feature designed to help viewers find their next watch
· Tubi · entertainment · shipped November 21, 2024
Led design and implementation of
brand.tubi.tv
· Tubi · entertainment · shipped July 31, 2024
Led design of Tubi’s first visionOS app
· Tubi · entertainment · shipped July 29, 2024
Led design and implementation of Tubi's brand refresh across all client apps and customer touchpoints
· Tubi · entertainment · shipped February 28, 2024
personal
Created
· Xg.gl · technology · shipped August 19, 2024
press
Tubi’s refresh evokes a rabbit hole of entertainment, Creative Review
· Tubi · entertainment · completed March 4, 2024
Why Tubi Is Updating Its Whole Look (and Sound), Vulture
· Tubi · entertainment · completed February 28, 2024
Tubi Gets New Logo, Sonic Brand ID as It Gears Up for International Expansion, Variety
· Tubi · entertainment · completed February 28, 2024
2023
personal
Created
cdn.s.imo.ne, a dynamic CDN for static assets
· Serio.us · technology · shipped December 22, 2023
Created
· Magur.news · publishing · shipped February 25, 2023
Created og.ag, a URL shortner
· Og.ag · technology · shipped January 1, 2023
awards
Patent for
tinting material on an interface issued
· Microsoft · technology · completed November 30, 2023
professional
Led design of the first
AI powered assistant that helps viewers find more of the content they love
· Tubi · entertainment · shipped September 26, 2023
Led design of Tubi's
CRM and transactional emails
· Tubi · entertainment · shipped May 20, 2023
Led implementation of Figma plugin to streamline production of Tubi's growth ads
· Tubi · entertainment · completed April 20, 2023
Implemented a scalable and accessible color system across all Tubi client endpoints
· Tubi · entertainment · shipped March 6, 2023
Led product integration of Tubi's
· Tubi · entertainment · shipped February 13, 2023
2022
professional
Led design of FIFA World Cup Qatar 2022™ on Tubi
· Tubi · entertainment · shipped November 20, 2022
personal
Published Knowledge Management and Decision Making
· Magur.no · publishing · published November 18, 2022
Created
proxy.s.imo.ne, private proxy for networked applications
· Serio.us · technology · shipped August 14, 2022
Created
api.s.imo.ne, globally accessible hobbyist APIs
· Serio.us · technology · shipped July 25, 2022
Created auth.serio.us, authentication as a service
· Serio.us · technology · completed July 7, 2022
Published hybrid.land, an essay on distributed organizations
· Hybrid.land · publishing · completed April 16, 2022
Design advisor for Coral's brand and web app
· Coral · web3 · archived January 29, 2022
press
Building great apps with the open platform of Windows, Microsoft Build, 2022
· Microsoft · technology · completed May 24, 2022
awards
Patent for tinting material on an interface filed
· Microsoft · technology · completed April 24, 2022
Consumer Technology Award, Core77 Design Awards, 2022
· Microsoft · technology · completed April 20, 2022
· Microsoft · technology · completed April 20, 2022
2021
personal
Design advisor for
Opal's brand and desktop client
· Opal · technology · archived December 6, 2021
Published A Playbook for Expressive Products
· Magur.no · publishing · published August 1, 2021
Published Productization of a System
· Magur.no · publishing · published June 1, 2021
Created
· Magur.news · publishing · shipped April 1, 2021
Created magur.net
· Magur.net · publishing · archived March 1, 2021
awards
Microsoft, Grab an Oar Award, 2021
· Microsoft · technology · completed September 1, 2021
press
Windows 11: Designing the Next Generation
· Microsoft · technology · completed July 13, 2021
The design team behind Windows 11
· Microsoft · technology · completed June 24, 2021
Fluent Signature Experiences: Microsoft Design Week, 2021
· Microsoft · technology · completed May 24, 2021
professional
Visual language and design systems for
Windows 11
· Microsoft · technology · shipped June 24, 2021
Led the implementation of UI toolkits, Figma plugins, and design documentation for Windows 11
· Microsoft · technology · shipped May 25, 2021
Platform design and engineering implementation of the
Windows UI Library
· Microsoft · technology · shipped May 25, 2021
2020
professional
Led visual language and design systems for
· Microsoft · technology · archived October 2, 2020
Co-engineering of custom controls for Windows 10X core UX
· Microsoft · technology · archived August 2, 2020
Design documentation for dual-screen applications
· Microsoft · technology · archived June 2, 2020
personal
Created wfh.magur.no
· Magur.no · publishing · archived September 27, 2020
Published Separation of Concerns in Systematic Design
· Magur.no · publishing · published September 6, 2020
Published Systematism Beyond Design System
· Magur.no · publishing · published January 10, 2020
press
-
· Tubi · entertainment · completed March 17, 2020
2019
professional
Led design and implementation of design tokens for Microsoft's Fluent Design System
· Microsoft · technology · shipped September 1, 2019
Led design and prototyping for Modern Life Experiences
· Microsoft · technology · archived May 1, 2019
2018
personal
Published Governance Models in Systematic Design
· Magur.no · publishing · published December 1, 2018
Published Semiotic Constructs in a Design System
· Magur.no · publishing · published February 1, 2018
professional
Optimized design operation workflows and built internal documentation for the
Fluent Design System
· Microsoft · technology · archived September 1, 2018
Created the first
Windows Desktop UWP Toolkit for Figma and Sketch
· Microsoft · technology · shipped May 1, 2018
2017
professional
Designed and launched brand.tubi.tv
· Tubi · entertainment · shipped November 1, 2017
Designed Tubi’s Brand Book, Elegante
· Tubi · entertainment · shipped October 1, 2017
Designed and launched Tubi for tvOS
· Tubi · entertainment · shipped September 1, 2017
Designed and launched
Tubi for iOS
· Tubi · entertainment · shipped September 1, 2017
Designed and launched
Tubi for Android
· Tubi · entertainment · shipped August 1, 2017
Designed and launched
Tubi for Roku
· Tubi · entertainment · shipped July 1, 2017
Designed and launched
Tubi for Amazon Fire TV
· Tubi · entertainment · shipped June 1, 2017
Creative direction and visual design for
Fluent Design System
· Microsoft · technology · archived May 11, 2017
Designed and launched Tubi’s HTML5 OTT platform for connected TVs
· Tubi · entertainment · shipped May 1, 2017
Designed and launched Tubi’s responsive web app
· Tubi · entertainment · shipped April 1, 2017
Bootstrapped Tubi's design organization by documenting on-boarding practices, design ladder, and cross-department workflows
· Tubi · entertainment · shipped March 1, 2017
Created a component-based, multi-platform UI toolkit and compiled design documentation for Tubi's design language
· Tubi · entertainment · shipped March 1, 2017
2016
awards
Wind and Words FWA Site Of The Day, December 3rd, 2016
· Impossible Bureau · creative services · shipped December 3, 2016
Serious Situations CSS Design Awards Site Of The Day, November 5th, 2016
· Serio.us · creative services · shipped November 5, 2016
personal
Created internship.serio.us
· Serio.us · publishing · archived June 27, 2016
press
Judge for CSS Design Awards
· Serio.us · creative services · shipped April 1, 2016
professional
Designed and launched Wind and Words
· Impossible Bureau · creative services · archived March 16, 2016
2015
professional
Designed and launched
builder.falcon-nw.com
· Impossible Bureau · entertainment · shipped December 7, 2015
Designed and launched rubrik.com
· Impossible Bureau · technology · archived October 31, 2015
Designed and launched
falcon-nw.com
· Impossible Bureau · entertainment · shipped October 27, 2015
Designed and launched Snapflix for Snapfish
· Impossible Bureau · technology · shipped September 25, 2015
Designed impossible-bureau.com
· Impossible Bureau · creative services · archived June 5, 2015
Designed and launched Botched Face Mashup campaign for E!
· Impossible Bureau · entertainment · shipped April 27, 2015
Designed demo UWP applications for Microsoft Build
· Impossible Bureau · technology · shipped April 8, 2015
Designed and launched snapfish.com
· Impossible Bureau · technology · shipped February 17, 2015
press
CSS Design Awards Judges,
· Serio.us · creative services · shipped October 28, 2015
CSS Design Awards Design Stories, Design Stories:
· Serio.us · creative services · shipped January 30, 2015
awards
Impossible Bureau, W3 Silver Award Winner, 2015
· Serio.us · creative services · shipped August 4, 2015
· Serio.us · creative services · shipped August 4, 2015
· Serio.us · creative services · shipped August 4, 2015
2014
awards
Impossible Bureau Awwwards Site Of The Day, December 15th, 2014
· Impossible Bureau · creative services · completed December 15, 2014
· Impossible Bureau · creative services · completed October 31, 2014
· Impossible Bureau · creative services · completed October 21, 2014
ISDA,
Xbox Design Language Digital Design, Bronze, 2014
· Fantasy · technology · completed August 23, 2014
professional
Formalized on-boarding practices and designed the employee handbook for Impossible Bureau
· Impossible Bureau · creative services · shipped November 5, 2014
Created a public-facing styleguide for Microsoft Design Language
· Impossible Bureau · technology · shipped October 15, 2014
Designed and launched Snapfish album builder
· Impossible Bureau · technology · shipped September 29, 2014
Brand design for Impossible Bureau
· Impossible Bureau · creative services · shipped August 18, 2014
Designed dashboard proposal for Sunpower
· Fantasy · technology · archived May 9, 2014
Designed product design proposal for Google Partners
· Fantasy · technology · archived March 6, 2014
Designed web portal proposal for USGA
· Fantasy · fashion & lifestyle · archived January 9, 2014
press
Judge for CSS Design Awards
· Serio.us · creative services · shipped November 1, 2014
2013
professional
Designed web portal proposal for Utah.com
· Fantasy · fashion & lifestyle · archived December 17, 2013
Designed proposal for Kohl's customery loyalty program
· Fantasy · retail · archived November 13, 2013
Designed e-commerce proposal for Balenciaga
· Fantasy · fashion & lifestyle · archived November 6, 2013
Designed Harvard Learning Portal
· Fantasy · education · shipped October 25, 2013
Designed platform proposal for Fosroc
· Fantasy · construction · archived October 16, 2013
Designed e-commerce proposal for Baha Mar
· Fantasy · fashion & lifestyle · archived October 10, 2013
Designed mobile phone operating system UI for Samsung
· Fantasy · technology · shipped October 9, 2013
Designed brand proposal for Games Developer Conference
· Fantasy · entertainment · archived September 27, 2013
Designed mortgage application portal proposal for Prime Lending
· Fantasy · finance · archived September 13, 2013
Led design proposal for City Bank
· Fantasy · finance · archived September 13, 2013
Created a new design language and documention for Xbox One
· Fantasy · technology · shipped May 16, 2013
Designed marketing microsites proposals for Microsoft
· Fantasy · advertising · archived April 21, 2013
Designed proposal for Google Maps onboarding
· Fantasy · technology · archived March 4, 2013
Designed learning portal for Harvard Hbx
· Fantasy · education · shipped February 28, 2013
Designed dashboard proposal for Salesforce
· Fantasy · technology · archived February 12, 2013
2012
professional
Designed proposal for Google Apps for Business
· Fantasy · technology · archived November 7, 2012
Designed portal proposal for Ferrari
· Fantasy · automotive · archived October 25, 2012
Designed proposal for Android 25M downloads landing page
· Fantasy · technology · archived October 15, 2012
Designed product design proposal for Disney Parks iOS app
· Fantasy · entertainment · archived September 12, 2012
Designed mortgage application portal proposal for Roundpoint
· Fantasy · finance · archived September 3, 2012
Designed and launched
games.com
· Fantasy · entertainment · shipped August 1, 2012
Designed Sony Connected World, a web marketing framework for Sony
· Fantasy · technology · shipped June 20, 2012
Brand design for Games.com
· Fantasy · entertainment · shipped April 6, 2012
Designed
Google Project Rebrief
· Fantasy · advertising · shipped April 3, 2012
Designed product design proposal for Google Quant Library
· Fantasy · technology · archived February 29, 2012
Designed proposal for Google+ onboarding experience
· Fantasy · technology · archived January 6, 2012
awards
· Fantasy · technology · completed November 6, 2012
Project Rebrief Cannes Silver Lion, July 3rd, 2012
· Fantasy · advertising · completed July 3, 2012
· Fantasy · advertising · completed April 23, 2012
· Fantasy · advertising · completed March 29, 2012
2011
professional
Designed retail associate iPad experience for Verizon
· Fantasy · technology · shipped December 14, 2011
Designed web portal proposal for USA Today
· Fantasy · news · archived December 8, 2011
Designed Google Zeitgeist microsite
· Fantasy · technology · shipped December 5, 2011
Designed Google Think Quarterly microsite
· Fantasy · publishing · shipped November 15, 2011
Designed United Nations microsite for International Human Rights Day
· Fantasy · education · shipped October 28, 2011
Designed content assets for Google Chrome Store
· Fantasy · technology · shipped October 20, 2011
Designed poker game proposal for Zynga
· Fantasy · entertainment · archived September 16, 2011
Designed Google Ads Case Studies
· Fantasy · advertising · shipped August 22, 2011
press
The KDU, Solstice x 2011, New York: The Keystone Design Union, February 2011
· Serio.us · creative services · completed February 1, 2011
2010
press
Various Authors, Graphic Design Inspirations, Cologne: Daab Media GMBH, December 2010
· Serio.us · creative services · completed December 1, 2010
Future Publishing, “Create a Stunning Portfolio“, Computer Arts Projects #136, April 2010, p. 33
· Serio.us · creative services · completed April 1, 2010
Various Authors, Über Games, Biberach an der Riss: Über Books, January 2010
· Serio.us · creative services · completed January 1, 2010
Various Authors, Designer’s Playground, Biberach an der Riss: Über Books, January 2010
· Serio.us · creative services · completed January 1, 2010
professional
Designed marketing portal proposal for Oblong
· R/GA · technology · archived November 18, 2010
Designed portable NikeID component for e-commerce applications on nike.com
· R/GA · fashion & lifestyle · shipped October 19, 2010
Designed content for Nike digital storefronts
· R/GA · fashion & lifestyle · shipped September 20, 2010
Designed large scale in-store artwork for Niketown Tokyo, JP
· R/GA · fashion & lifestyle · shipped August 31, 2010
Designed e-commerce portal proposal for Specialized
· R/GA · fashion & lifestyle · archived August 15, 2010
Designed live bidding platform proposals for Copart
· R/GA · technology · archived May 28, 2010
Designed e-commerce product detail pages for nike.com
· R/GA · fashion & lifestyle · shipped April 20, 2010
Designed content for nike.com seasonal campaigns and microsites
· R/GA · fashion & lifestyle · shipped January 30, 2010
personal
Guest lecturer at Hyper Island's
Digital Accelleration Master Class
· Serio.us · education · completed April 21, 2010
2009
professional
Designed web marketing content for Nike's N98 collection
· AKQA · fashion & lifestyle · shipped December 11, 2009
Designed microsite proposal for Lexus
· AKQA · automotive · archived December 8, 2009
Designed medical diagnostics tool proposal for Health Partners
· AKQA · health · archived December 4, 2009
Designed proposals for Nike's NSW collection
· AKQA · fashion & lifestyle · archived October 23, 2009
Designed microsite proposals for WNike
· AKQA · fashion & lifestyle · archive July 9, 2009
Designed web marketing microsite for Nike Basketball
· AKQA · fashion & lifestyle · shipped May 18, 2009
Designed tournament experience for Manchenster United on Nike Football
· AKQA · fashion & lifestyle · shipped April 16, 2009
Designed microsite proposals for Nike Running
· AKQA · fashion & lifestyle · archive April 8, 2009
Designed mobile productivity UI for Microsoft handheld devices
· AKQA · technology · archived February 3, 2009
press
Future Publishing, “Promote Yourself”, Computer Arts Magazine #169, December 2009, pp. 36—42
· Serio.us · creative services · completed December 1, 2009
Craig Grannell, “Illustration Process“, Digital Arts magazine October Issue, p. 34
· Serio.us · creative services · completed October 1, 2009
Participant at Cut&Paste 2009 in San Francisco, CA. February 2009
· Serio.us · creative services · completed February 28, 2009
personal
Designed apparel artwork for Nike Football
· Serio.us · fashion & lifestyle · shipped August 18, 2009
2008
professional
Designed microsite proposal for Johnny Walkers
· AKQA · food & spirits · archived December 8, 2008
Designed web portal for McDonalds
· AKQA · food & spirits · shipped November 18, 2008
Designed content for GAP marketing emails
· AKQA · fashion & lifestyle · archived September 11, 2008
Designed desktop productivity UI for Windows PCs
· AKQA · technology · shipped July 9, 2008
Designed web application for glossom.com
· Glossom · technology · shipped April 13, 2008