Ethos

Simone Magurno
Product & systems design
San Francisco, CA.
Seattle, WA.

Passionate about product design, branding and design systems.
I create semantically coherent experiences that span marketing, branding and product.
I believe in design that is meticulous, logical, honest and memorable.

Currently

    Tubi
  • Design advisor

2017

    Tubi
  • Designed & launched brand.tubi.tv
  • Designed Tubi’s Brand Book, Elegante
  • Rebranded Tubi TV to Tubi, Inc.
  • Designed & launched Tubi for iOS
  • Designed & launched Tubi for tvOS
  • Designed & launched Tubi for Android
  • Designed & launched Tubi for Roku
  • Designed & launched Tubi for Amazon Fire TV
  • Designed & launched Tubi’s HTML5 OTT platform for Amazon Fire, Samsung Smart TV & more
  • Designed & launched Tubi’s responsive web app
  • Formalized on-boarding practices and cross-department workflows for designers
  • Designed a framework and visual language for Tubi's app ecosystem
  • Just press play

2016

    Press
  • Judge for CSS Design Awards

2015

    Impossible Bureau
  • Designed conceptual UWP applications for Microsoft Build
  • Designed & launched falcon-nw.com
  • Designed branding proposals for Syptec
  • Formalized on-boarding practices and designed the employee handbook for Impossible Bureau

2014

    Fantasy
  • Created feature designs for Xbox One
  • Designed platform proposals for Sunpower
  • Designed platform proposals for Google Partners
  • Designed Android homescreen for Samsung
  • Designed platform proposal for USA Today
  • Designed and launched Celebrate Human Rights, a promotional site for the UN
  • Designed game UI proposal for Zynga Poker
  • Designed platform proposal for utah.com
  • Designed platform proposal for usga.com
  • Designed product design proposal for Disney Parks iOS app
  • Designed and launched an internal sales tool for Verizon

2013

    Fantasy
  • Created the design language for Xbox One
  • Xbox Design Language
  • Designed & launched games.com
  • Rebranded Games.com
  • Branded the Game Developers Conference 2015
  • Designed, managed and launched Harvard X
  • Designed e-commerce proposals for Balenciaga
  • Designed e-commerce proposals for Baha Mar
  • Managed design for City Bank
  • Designed product design proposals for Ezetop
  • Designed platform proposals for Fosroc
  • Designed product design proposals for Kolhs
  • Designed product design proposals for Prime Lending
  • Designed product design proposals for Salesforce

2012

    Fantasy
  • Designed product design proposals for Roundpoint
  • Rebranded Roundpoint
  • Designed, managed and launched Sony Connected World
  • Managed and launched Google Maps Coordinate site
  • Designed portal proposals for virgin.com
  • Designed product design proposals for Google+
  • Design for Google Research Hub

2011

    Fantasy
  • Designed and launched Google Green Zeitgeist
  • Designed, managed and launched Google Project Rebrief
  • Designed and launched Google Ads Case Studies
    Odopod
  • Designed platform proposals for Audemars Piguet
  • Designed product design proposals for Apple
  • Designed product design proposals for Google
  • Designed campaign proposals for Sony
    Press
  • The KDU, Solstice x 2011, New York: The Keystone Design Union, February 2011

2010

    Personal
  • Lecture on Design Process for Hyper Island's Master Class
    R/GA
  • Designed NikeID Portable Module
  • Designed multiple Nike Digital Storefronts
  • Designed nike.com Product Detail Pages
  • Photography art direction for Niketown
  • Designed in-store display art for Niketown in Tokyo, JP
  • Art direction and design for Cole Haan
  • Designed platform proposals for Oblong
    Press
  • Various Authors, Graphic Design Inspirations, Cologne: Daab Media GMBH, December 2010
  • Future Publishing, “Create a Stunning Portfolio“, Computer Arts Projects #136, April 2010, p. 33
  • Various Authors, Über Games, Biberach an der Riss: Über Books, January 2010
  • Various Authors, Designer’s Playground, Biberach an der Riss: Über Books, January 2010

2009

    AKQA
  • Designed campaign proposals for Lexus
  • Designed platform proposals for Taco Bell
  • Designed marketing proposals for Johnny Walkers
  • Designed digital campaigns for Target
  • Designed campaigns for Nike Training
  • Designed campaigns for Nike Basketball
  • Designed campaigns for Nike Running
  • Designed campaigns for Nike Sportswear
  • Designed campaigns for WNike
  • Designed campaigns for Nike Soccer
    Press
  • Future Publishing, “Promote Yourself”, Computer Arts Magazine #169, December 2009, pp. 36—42
  • Craig Grannell, “Illustration Process“, Digital Arts magazine October Issue, p. 34
  • Participant at Cut&Paste 2009 in San Francisco, CA. February 2009

2008

    AKQA
  • Contributed to the design and launch of mcdonalds.com
  • Communication design for GAP
  • Product design explorations for Microsoft handheld devices
  • Product design explorations for Microsoft desktop software