Design, Leadership & Product Strategy

Bio

Originally from Italy, I started my career in San Francisco after graduating from Hyper Island. Since then, my journey into design has evolved across the following phases:

1. I started my practice in 2008, designing for digital agencies (AKQA, R/GA, Odopod, Fantasy), where I focused on craft, velocity and design systems across a large number of industry verticals.
2. In 2015, I had the opportunity to lead design at Tubi (acquired by Fox in 2020), where I built and shipped an entire product and brand ecosystem iteratively.
3. In 2017, I took on a large scale challenge at Microsoft, bringing new thought leadership to Fluent, and leading the Windows Design Systems team through the release of Windows 11 (shipped October 2021), with a focus on product strategy and partnerships across organizations.
4. Most recently, I am the leader of the design organization at Tubi, where I oversee product, research and creative teams.

Today I work as a design executive, advisor and operator with expertise in brand, product and design systems. I am an advocate for iterative, distributed and generalist work practices, the open web, and free access to information.

Competences

I am technically minded and I maintain a generalist design practice as a way to impact all aspects of the customer lifecycle (with particular attention to brand, product, systems, code).
I am intentionally curious, and spend great part of my free time rounding out my skillset through research, experimentation and practice.

Method

I believe in building products incrementally and in leading teams towards professional and business goals through situational and supportive leadership. These are some of the core tenets to my design method.

Reading