Design, Leadership & Product Strategy

Bio

Originally from Italy, I started my career in San Franciscoafter graduating from Hyper Island. Since then, my journey into design has evolved across three phases:

1. I spent my formative years designing for digital agencies (AKQA, R/GA, Odopod, Fantasy), where I focused on craft and execution for a large number of verticals.
2. Mid-career I moved to the client side to lead design at Tubi (acquired by Fox in 2020), where I built and shipped an entire product and brand ecosystem iteratively.
3. In 2017 I joined Microsoft to bring new thought leadership to Fluent, and most recently I have lead the Windows Design Systems team throughout the release of Windows 11 (shipped October 2021), focusing on strategy and partnerships across disciplines and organizations.

Today I am a design leader, advisor and operator expertise in brand, product and design systems. I am an advocate for agile and distributed work practices, the open web and free access to information.

Competences

I am technically minded and I maintain a generalist design practice as a way to impact all aspects of the customer lifecycle (with particular attention to brand, product, systems, code).
I am consistently curious and continuosly look to deepen and complement my skillset through experimentation and practice.

Method

I believe in building products incrementally and in leading teams towards professional and business goals through situational and supportive leadership.