simone

away

#Journey

Originally from Italy, I started my career in San Francisco after graduating from Hyper Island. Since then, my path has evolved through a series of transformative roles that shaped my approach to brand, product, and design systems.

1. Craft & Systems: I started my career designing at digital agencies like AKQA, R/GA, Odopod, and Fantasy. During that time, I spent focused on craft, and learned how to build scalable systems that work across different industries.
2. Building 0 to 1: I led design at Tubi, helping to build and launch a full product and brand ecosystem from the ground up. Tubi was acquired by Fox in 2020.
3. Scale & strategy: At Microsoft, I took on a large-scale challenge leading the Windows Design Systems team through the launch of Windows 11. My focus was on strategic partnerships and advancing Fluent as a design language across platforms.
4. Org Leadership: I currently lead the design organization at Tubi, where I oversee product design and user research teams, guiding vision and execution at scale.

#Competences

Today, I work as a design executive, advisor, and operator. I split my time between hands-on work, where I stay close to the details across design, product, and engineering, and high-level leadership, where I help teams align, move forward, and deliver with clarity.

My practice is grounded in generalist thinking, iterative methods, and distributed collaboration. I’m a strong advocate for the open web, transparent design systems, and free access to information.

#Method

I build products incrementally and lead teams through situational leadership. The following are some of the core tenets to my method.