Simone Magurno
Brand, Product & Systems Design
Seattle, WA.

Principal Design Director, Windows Design Systems at Microsoft.

Ethos

My expertise resides in brand, product and design systems.
I create coherent experiences across multiple digital touchpoints.
I believe in design that is meticulous, scalable, honest and memorable.

  • Branding
  • Product design
  • Design systems
  • Developer experience
  • Design ops

Snapshots of

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All
ProfessionalWork
Personal
Press
Awards

2021

Personal

Microsoft

  • I lead a team of design technologists responsible for visual language, design systems, documentation and design-to-code tooling for Windows
  • Visual language and design systems for Windows 11
  • Platform design and implementation of Windows UI

Press

Awards

  • Microsoft, Grab an Oar Award, 2021

2020

Personal

Microsoft

Press

2019

Personal

Microsoft

  • Design systems and design operations for Windows
  • Design strategy and product envisioning for Microsoft 365

2018

Personal

Microsoft

2017

Microsoft

Tubi

  • Designed & launched brand.tubi.tv
  • Designed Tubi’s Brand Book, Elegante
  • Rebranded Tubi TV to Tubi, Inc.
  • Designed & launched Tubi for iOS
  • Designed & launched Tubi for tvOS
  • Designed & launched Tubi for Android
  • Designed & launched Tubi for Roku
  • Designed & launched Tubi for Amazon Fire TV
  • Designed & launched Tubi’s HTML5 OTT platform for Amazon Fire, Samsung Smart TV & more
  • Designed & launched Tubi’s responsive web app
  • Bootstrapped the design org by documenting on-boarding practices, design ladder, and cross-department workflows
  • Systems design: UI toolkit creation and documentation of Tubi's multi-platform design language
  • Just press play

2016

Personal

Impossible Bureau

  • Designed impossible-bureau.com
  • Designed & launched snapfish.com
  • Sharing memories with Snapfish
  • Created the Microsoft Design Language public-facing styleguide
  • Designed & launched builder.falcon-nw.com
  • Designed & launched Botched Face Mashup campaign for E!
  • Designed Wind and Words
  • Designed & launched rubrik.com

Press

  • Judge for CSS Design Awards

Awards

2015

Impossible Bureau

  • Designed UWP applications for Microsoft Build
  • Designed & launched falcon-nw.com
  • Designed branding proposals for Syptec
  • Formalized on-boarding practices and designed the employee handbook for Impossible Bureau

Press

Awards

2014

Impossible Bureau

Fantasy

  • Created feature designs for Xbox One
  • Designed platform proposals for Sunpower
  • Designed platform proposals for Google Partners
  • Designed Android homescreen for Samsung
  • Designed platform proposal for USA Today
  • Designed and launched Celebrate Human Rights, a promotional site for the UN
  • Designed game UI proposal for Zynga Poker
  • Designed platform proposal for utah.com
  • Designed platform proposal for usga.com
  • Designed product design proposal for Disney Parks iOS app
  • Designed and launched an internal sales tool for Verizon

Awards

2013

Fantasy

  • Design language and documention for Xbox One
  • Xbox One Design Language
  • Designed & launched games.com
  • Rebranded Games.com
  • Branded the Game Developers Conference 2014
  • Designed, managed and launched Harvard X
  • Designed e-commerce proposals for Balenciaga
  • Designed e-commerce proposals for Baha Mar
  • Managed design for City Bank
  • Designed product design proposals for Ezetop
  • Designed platform proposals for Fosroc
  • Designed product design proposals for Kolhs
  • Designed product design proposals for Prime Lending
  • Designed product design proposals for Salesforce

2012

Fantasy

  • Designed product design proposals for Roundpoint
  • Rebranded Roundpoint
  • Designed, managed and launched Sony Connected World
  • Managed and launched Google Maps Coordinate site
  • Designed portal proposals for virgin.com
  • Designed portal proposals for Ferrari
  • Designed product design proposals for Google+
  • Design for Google Research Hub

Awards

2011

Fantasy

  • Designed and launched Google Green Zeitgeist
  • Designed, managed and launched Google Project Rebrief
  • Designed and launched Google Ads Case Studies

Odopod

  • Designed platform proposals for Audemars Piguet
  • Designed product design proposals for Apple
  • Designed product design proposals for Google
  • Designed campaign proposals for Sony

Press

  • The KDU, Solstice x 2011, New York: The Keystone Design Union, February 2011

2010

Personal

R/GA

  • Designed NikeID Portable Module
  • Designed multiple Nike Digital Storefronts
  • Designed nike.com product detail pages
  • Photography art direction for Niketown
  • Designed large scale in-store display art for Niketown in Tokyo, JP
  • Art direction and design for Cole Haan
  • Designed platform proposals for Oblong

Press

  • Various Authors, Graphic Design Inspirations, Cologne: Daab Media GMBH, December 2010
  • Future Publishing, “Create a Stunning Portfolio“, Computer Arts Projects #136, April 2010, p. 33
  • Various Authors, Über Games, Biberach an der Riss: Über Books, January 2010
  • Various Authors, Designer’s Playground, Biberach an der Riss: Über Books, January 2010

2009

Nike

  • Apparel design for Nike Football

AKQA

  • Designed campaign proposals for Lexus
  • Designed platform proposals for Taco Bell
  • Designed marketing proposals for Johnny Walkers
  • Designed digital campaigns for Target
  • Designed campaigns for Nike Training
  • Designed campaigns for Nike Basketball
  • Designed campaigns for Nike Running
  • Designed campaigns for Nike Sportswear
  • Designed campaigns for WNike
  • Designed campaigns for Nike Soccer

Press

  • Future Publishing, “Promote Yourself”, Computer Arts Magazine #169, December 2009, pp. 36—42
  • Craig Grannell, “Illustration Process“, Digital Arts magazine October Issue, p. 34
  • Participant at Cut&Paste 2009 in San Francisco, CA. February 2009

2008

AKQA

  • Contributed to the design and launch of mcdonalds.com
  • Communication design for GAP
  • Product design incubation for Microsoft handheld devices
  • Product design incubation for Microsoft desktop software

Glossom

  • Platform and product design for glossom.com

Clientele

Automotive

  • Lexus agency, 2008
  • Ferrari agency, 2012

Entertainment

  • Disney agency, 2014
  • E! agency, 2016
  • Games agency, 2013
  • GDC agency, 2013
  • Falcon Northwest agency, 2015
  • Tubi in-house, 2015
  • Xbox agency, 2013
  • Zynga agency, 2011
  • Virgin agency, 2012

Fashion & lifestyle

  • Audemars Piguet agency, 2011
  • Balenciaga agency, 2013
  • Baha Mar agency, 2013
  • Cole Haan agency, 2010
  • GAP agency, 2008
  • Nike agency, 2009, 2010
  • USGA agency, 2014

Food & spirits

  • McDonald's agency, 2008
  • Johnny Walkers agency, 2008
  • Taco Bell agency, 2008

Finance

  • City Bank agency, 2012
  • Prime Lending agency, 2013
  • Roundpoint agency, 2012

News & education

  • Harvard X agency, 2013
  • USA Today agency, 2014
  • United Nations agency, 2014

Retail

  • Kolhs agency, 2013
  • Target agency, 2008

Technology

  • Apple agency, 2011
  • Google agency, 2011, 2012, 2014
  • Microsoft agency, 2008, 2015, 2016 ・ consultant, 2017 ・ in-house, 2018
  • Salesforce agency, 2013
  • Samsung agency, 2014
  • Sony agency, 2011, 2012
  • Snapfish consultant, 2013
  • Sunpower agency, 2014
  • Rubrik agency, 2016
  • Verizon agency, 2014

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