#Simone Magurno
Product, Brand & Systems Design
Seattle, WA.
I am a design leader, advisor, and operator specializing in brand, product, and design systems.
I craft cohesive experiences across various touchpoints, driven by meticulous, scalable, and memorable design.
Read more about me, resume, work archive,
LinkedIn or
GitHub.
#Extracurricular
Projects I am actively maintaining during my spare time.
-
magur.news: newsletter with links on design, product, and development
-
s.imo.ne: a digital garden of distributed infrastructure
-
xg.gl: short, self-expiring links for urls, images and videos
Expired or abandoned projects.
- og.ag: a free url shorterer
- hybrid.land: an essay on distributed teams
- magur.net: a personal dashboard for data tracking
#Timeline
Body of work created between 2008 and 2025.
2025
professional
Led design of Super Bowl LIX, the largest scale live streaming event in Tubi’s history
· Tubi · entertainment · shipped February 9, 2025
personal
Trademark for
serio.us™ issued
· Serio.us · publishing · completed February 4, 2025
2024
professional
Led design of Scenes, a mobile feature designed to help viewers find their next watch
· Tubi · entertainment · shipped November 21, 2024
Led design and implementation of
brand.tubi.tv
· Tubi · entertainment · shipped July 31, 2024
Led design of Tubi’s first visionOS app
· Tubi · entertainment · shipped July 29, 2024
Led design and implementation of Tubi's brand refresh across all client apps and customer touchpoints
· Tubi · entertainment · shipped February 28, 2024
personal
Created
· Xg.gl · technology · shipped August 19, 2024
press
Tubi’s refresh evokes a rabbit hole of entertainment, Creative Review
· Tubi · entertainment · completed March 4, 2024
Why Tubi Is Updating Its Whole Look (and Sound), Vulture
· Tubi · entertainment · completed February 28, 2024
Tubi Gets New Logo, Sonic Brand ID as It Gears Up for International Expansion, Variety
· Tubi · entertainment · completed February 28, 2024
2023
personal
Created
cdn.s.imo.ne, a dynamic CDN for static assets
· Serio.us · technology · shipped December 22, 2023
Created
· Magur.news · publishing · shipped February 25, 2023
Created og.ag, a URL shortner
· Og.ag · technology · shipped January 1, 2023
awards
Patent for
tinting material on an interface issued
· Microsoft · technology · completed November 30, 2023
professional
Led design of the first
AI powered assistant that helps viewers find more of the content they love
· Tubi · entertainment · shipped September 26, 2023
Led design of Tubi's
CRM and transactional emails
· Tubi · entertainment · shipped May 20, 2023
Led implementation of Figma plugin to streamline production of Tubi's growth ads
· Tubi · entertainment · completed April 20, 2023
Implemented a scalable and accessible color system across all Tubi client endpoints
· Tubi · entertainment · shipped March 6, 2023
Led product integration of Tubi's
· Tubi · entertainment · shipped February 13, 2023
2022
professional
Led design of FIFA World Cup Qatar 2022™ on Tubi
· Tubi · entertainment · shipped November 20, 2022
personal
Published Knowledge Management and Decision Making
· Magur.no · publishing · published November 18, 2022
Created
proxy.s.imo.ne, private proxy for networked applications
· Serio.us · technology · shipped August 14, 2022
Created
api.s.imo.ne, globally accessible hobbyist APIs
· Serio.us · technology · shipped July 25, 2022
Created auth.serio.us, authentication as a service
· Serio.us · technology · completed July 7, 2022
Published hybrid.land, an essay on distributed organizations
· Hybrid.land · publishing · completed April 16, 2022
Design advisor for Coral's brand and web app
· Coral · web3 · archived January 29, 2022
press
Building great apps with the open platform of Windows, Microsoft Build, 2022
· Microsoft · technology · completed May 24, 2022
awards
Patent for tinting material on an interface filed
· Microsoft · technology · completed April 24, 2022
Consumer Technology Award, Core77 Design Awards, 2022
· Microsoft · technology · completed April 20, 2022
· Microsoft · technology · completed April 20, 2022
2021
personal
Design advisor for
Opal's brand and desktop client
· Opal · technology · archived December 6, 2021
Published A Playbook for Expressive Products
· Magur.no · publishing · published August 1, 2021
Published Productization of a System
· Magur.no · publishing · published June 1, 2021
Created
· Magur.news · publishing · shipped April 1, 2021
Created magur.net
· Magur.net · publishing · archived March 1, 2021
awards
Microsoft, Grab an Oar Award, 2021
· Microsoft · technology · completed September 1, 2021
press
Windows 11: Designing the Next Generation
· Microsoft · technology · completed July 13, 2021
The design team behind Windows 11
· Microsoft · technology · completed June 24, 2021
Fluent Signature Experiences: Microsoft Design Week, 2021
· Microsoft · technology · completed May 24, 2021
professional
Visual language and design systems for
Windows 11
· Microsoft · technology · shipped June 24, 2021
Led the implementation of UI toolkits, Figma plugins, and design documentation for Windows 11
· Microsoft · technology · shipped May 25, 2021
Platform design and engineering implementation of the
Windows UI Library
· Microsoft · technology · shipped May 25, 2021
2020
professional
Led visual language and design systems for
· Microsoft · technology · archived October 2, 2020
Co-engineering of custom controls for Windows 10X core UX
· Microsoft · technology · archived August 2, 2020
Design documentation for dual-screen applications
· Microsoft · technology · archived June 2, 2020
personal
Created wfh.magur.no
· Magur.no · publishing · archived September 27, 2020
Published Separation of Concerns in Systematic Design
· Magur.no · publishing · published September 6, 2020
Published Systematism Beyond Design System
· Magur.no · publishing · published January 10, 2020
press
-
· Tubi · entertainment · completed March 17, 2020
2019
professional
Led design and implementation of design tokens for Microsoft's Fluent Design System
· Microsoft · technology · shipped September 1, 2019
Led design and prototyping for Modern Life Experiences
· Microsoft · technology · archived May 1, 2019
2018
personal
Published Governance Models in Systematic Design
· Magur.no · publishing · published December 1, 2018
Published Semiotic Constructs in a Design System
· Magur.no · publishing · published February 1, 2018
professional
Optimized design operation workflows and built internal documentation for the
Fluent Design System
· Microsoft · technology · archived September 1, 2018
Created the first
Windows Desktop UWP Toolkit for Figma and Sketch
· Microsoft · technology · shipped May 1, 2018
2017
professional
Designed and launched brand.tubi.tv
· Tubi · entertainment · shipped November 1, 2017
Designed Tubi’s Brand Book, Elegante
· Tubi · entertainment · shipped October 1, 2017
Designed and launched Tubi for tvOS
· Tubi · entertainment · shipped September 1, 2017
Designed and launched
Tubi for iOS
· Tubi · entertainment · shipped September 1, 2017
Designed and launched
Tubi for Android
· Tubi · entertainment · shipped August 1, 2017
Designed and launched
Tubi for Roku
· Tubi · entertainment · shipped July 1, 2017
Designed and launched
Tubi for Amazon Fire TV
· Tubi · entertainment · shipped June 1, 2017
Creative direction and visual design for
Fluent Design System
· Microsoft · technology · archived May 11, 2017
Designed and launched Tubi’s HTML5 OTT platform for connected TVs
· Tubi · entertainment · shipped May 1, 2017
Designed and launched Tubi’s responsive web app
· Tubi · entertainment · shipped April 1, 2017
Bootstrapped Tubi's design organization by documenting on-boarding practices, design ladder, and cross-department workflows
· Tubi · entertainment · shipped March 1, 2017
Created a component-based, multi-platform UI toolkit and compiled design documentation for Tubi's design language
· Tubi · entertainment · shipped March 1, 2017
2016
awards
Wind and Words FWA Site Of The Day, December 3rd, 2016
· Impossible Bureau · creative services · shipped December 3, 2016
Serious Situations CSS Design Awards Site Of The Day, November 5th, 2016
· Serio.us · creative services · shipped November 5, 2016
personal
Created internship.serio.us
· Serio.us · publishing · archived June 27, 2016
press
Judge for CSS Design Awards
· Serio.us · creative services · shipped April 1, 2016
professional
Designed and launched Wind and Words
· Impossible Bureau · creative services · archived March 16, 2016
2015
professional
Designed and launched
builder.falcon-nw.com
· Impossible Bureau · entertainment · shipped December 7, 2015
Designed and launched rubrik.com
· Impossible Bureau · technology · archived October 31, 2015
Designed and launched
falcon-nw.com
· Impossible Bureau · entertainment · shipped October 27, 2015
Designed and launched Snapflix for Snapfish
· Impossible Bureau · technology · shipped September 25, 2015
Designed impossible-bureau.com
· Impossible Bureau · creative services · archived June 5, 2015
Designed and launched Botched Face Mashup campaign for E!
· Impossible Bureau · entertainment · shipped April 27, 2015
Designed demo UWP applications for Microsoft Build
· Impossible Bureau · technology · shipped April 8, 2015
Designed and launched snapfish.com
· Impossible Bureau · technology · shipped February 17, 2015
press
CSS Design Awards Judges,
· Serio.us · creative services · shipped October 28, 2015
CSS Design Awards Design Stories, Design Stories:
· Serio.us · creative services · shipped January 30, 2015
awards
Impossible Bureau, W3 Silver Award Winner, 2015
· Serio.us · creative services · shipped August 4, 2015
· Serio.us · creative services · shipped August 4, 2015
· Serio.us · creative services · shipped August 4, 2015
2014
awards
Impossible Bureau Awwwards Site Of The Day, December 15th, 2014
· Impossible Bureau · creative services · completed December 15, 2014
· Impossible Bureau · creative services · completed October 31, 2014
· Impossible Bureau · creative services · completed October 21, 2014
ISDA,
Xbox Design Language Digital Design, Bronze, 2014
· Fantasy · technology · completed August 23, 2014
professional
Formalized on-boarding practices and designed the employee handbook for Impossible Bureau
· Impossible Bureau · creative services · shipped November 5, 2014
Created a public-facing styleguide for Microsoft Design Language
· Impossible Bureau · technology · shipped October 15, 2014
Designed and launched Snapfish album builder
· Impossible Bureau · technology · shipped September 29, 2014
Brand design for Impossible Bureau
· Impossible Bureau · creative services · shipped August 18, 2014
Designed dashboard proposal for Sunpower
· Fantasy · technology · archived May 9, 2014
Designed product design proposal for Google Partners
· Fantasy · technology · archived March 6, 2014
Designed web portal proposal for USGA
· Fantasy · fashion & lifestyle · archived January 9, 2014
press
Judge for CSS Design Awards
· Serio.us · creative services · shipped November 1, 2014
2013
professional
Designed web portal proposal for Utah.com
· Fantasy · fashion & lifestyle · archived December 17, 2013
Designed proposal for Kohl's customery loyalty program
· Fantasy · retail · archived November 13, 2013
Designed e-commerce proposal for Balenciaga
· Fantasy · fashion & lifestyle · archived November 6, 2013
Designed Harvard Learning Portal
· Fantasy · education · shipped October 25, 2013
Designed platform proposal for Fosroc
· Fantasy · construction · archived October 16, 2013
Designed e-commerce proposal for Baha Mar
· Fantasy · fashion & lifestyle · archived October 10, 2013
Designed mobile phone operating system UI for Samsung
· Fantasy · technology · shipped October 9, 2013
Designed brand proposal for Games Developer Conference
· Fantasy · entertainment · archived September 27, 2013
Designed mortgage application portal proposal for Prime Lending
· Fantasy · finance · archived September 13, 2013
Led design proposal for City Bank
· Fantasy · finance · archived September 13, 2013
Created a new design language and documention for Xbox One
· Fantasy · technology · shipped May 16, 2013
Designed marketing microsites proposals for Microsoft
· Fantasy · advertising · archived April 21, 2013
Designed proposal for Google Maps onboarding
· Fantasy · technology · archived March 4, 2013
Designed learning portal for Harvard Hbx
· Fantasy · education · shipped February 28, 2013
Designed dashboard proposal for Salesforce
· Fantasy · technology · archived February 12, 2013
2012
professional
Designed proposal for Google Apps for Business
· Fantasy · technology · archived November 7, 2012
Designed portal proposal for Ferrari
· Fantasy · automotive · archived October 25, 2012
Designed proposal for Android 25M downloads landing page
· Fantasy · technology · archived October 15, 2012
Designed product design proposal for Disney Parks iOS app
· Fantasy · entertainment · archived September 12, 2012
Designed mortgage application portal proposal for Roundpoint
· Fantasy · finance · archived September 3, 2012
Designed and launched
games.com
· Fantasy · entertainment · shipped August 1, 2012
Designed Sony Connected World, a web marketing framework for Sony
· Fantasy · technology · shipped June 20, 2012
Brand design for Games.com
· Fantasy · entertainment · shipped April 6, 2012
Designed
Google Project Rebrief
· Fantasy · advertising · shipped April 3, 2012
Designed product design proposal for Google Quant Library
· Fantasy · technology · archived February 29, 2012
Designed proposal for Google+ onboarding experience
· Fantasy · technology · archived January 6, 2012
awards
· Fantasy · technology · completed November 6, 2012
Project Rebrief Cannes Silver Lion, July 3rd, 2012
· Fantasy · advertising · completed July 3, 2012
· Fantasy · advertising · completed April 23, 2012
· Fantasy · advertising · completed March 29, 2012
2011
professional
Designed retail associate iPad experience for Verizon
· Fantasy · technology · shipped December 14, 2011
Designed web portal proposal for USA Today
· Fantasy · news · archived December 8, 2011
Designed Google Zeitgeist microsite
· Fantasy · technology · shipped December 5, 2011
Designed Google Think Quarterly microsite
· Fantasy · publishing · shipped November 15, 2011
Designed United Nations microsite for International Human Rights Day
· Fantasy · education · shipped October 28, 2011
Designed content assets for Google Chrome Store
· Fantasy · technology · shipped October 20, 2011
Designed poker game proposal for Zynga
· Fantasy · entertainment · archived September 16, 2011
Designed Google Ads Case Studies
· Fantasy · advertising · shipped August 22, 2011
press
The KDU, Solstice x 2011, New York: The Keystone Design Union, February 2011
· Serio.us · creative services · completed February 1, 2011
2010
press
Various Authors, Graphic Design Inspirations, Cologne: Daab Media GMBH, December 2010
· Serio.us · creative services · completed December 1, 2010
Future Publishing, “Create a Stunning Portfolio“, Computer Arts Projects #136, April 2010, p. 33
· Serio.us · creative services · completed April 1, 2010
Various Authors, Über Games, Biberach an der Riss: Über Books, January 2010
· Serio.us · creative services · completed January 1, 2010
Various Authors, Designer’s Playground, Biberach an der Riss: Über Books, January 2010
· Serio.us · creative services · completed January 1, 2010
professional
Designed marketing portal proposal for Oblong
· R/GA · technology · archived November 18, 2010
Designed portable NikeID component for e-commerce applications on nike.com
· R/GA · fashion & lifestyle · shipped October 19, 2010
Designed content for Nike digital storefronts
· R/GA · fashion & lifestyle · shipped September 20, 2010
Designed large scale in-store artwork for Niketown Tokyo, JP
· R/GA · fashion & lifestyle · shipped August 31, 2010
Designed e-commerce portal proposal for Specialized
· R/GA · fashion & lifestyle · archived August 15, 2010
Designed live bidding platform proposals for Copart
· R/GA · technology · archived May 28, 2010
Designed e-commerce product detail pages for nike.com
· R/GA · fashion & lifestyle · shipped April 20, 2010
Designed content for nike.com seasonal campaigns and microsites
· R/GA · fashion & lifestyle · shipped January 30, 2010
personal
Guest lecturer at Hyper Island's
Digital Accelleration Master Class
· Serio.us · education · completed April 21, 2010
2009
professional
Designed web marketing content for Nike's N98 collection
· AKQA · fashion & lifestyle · shipped December 11, 2009
Designed microsite proposal for Lexus
· AKQA · automotive · archived December 8, 2009
Designed medical diagnostics tool proposal for Health Partners
· AKQA · health · archived December 4, 2009
Designed proposals for Nike's NSW collection
· AKQA · fashion & lifestyle · archived October 23, 2009
Designed microsite proposals for WNike
· AKQA · fashion & lifestyle · archive July 9, 2009
Designed web marketing microsite for Nike Basketball
· AKQA · fashion & lifestyle · shipped May 18, 2009
Designed tournament experience for Manchenster United on Nike Football
· AKQA · fashion & lifestyle · shipped April 16, 2009
Designed microsite proposals for Nike Running
· AKQA · fashion & lifestyle · archive April 8, 2009
Designed mobile productivity UI for Microsoft handheld devices
· AKQA · technology · archived February 3, 2009
press
Future Publishing, “Promote Yourself”, Computer Arts Magazine #169, December 2009, pp. 36—42
· Serio.us · creative services · completed December 1, 2009
Craig Grannell, “Illustration Process“, Digital Arts magazine October Issue, p. 34
· Serio.us · creative services · completed October 1, 2009
Participant at Cut&Paste 2009 in San Francisco, CA. February 2009
· Serio.us · creative services · completed February 28, 2009
personal
Designed apparel artwork for Nike Football
· Serio.us · fashion & lifestyle · shipped August 18, 2009
2008
professional
Designed microsite proposal for Johnny Walkers
· AKQA · food & spirits · archived December 8, 2008
Designed web portal for McDonalds
· AKQA · food & spirits · shipped November 18, 2008
Designed content for GAP marketing emails
· AKQA · fashion & lifestyle · archived September 11, 2008
Designed desktop productivity UI for Windows PCs
· AKQA · technology · shipped July 9, 2008
Designed web application for glossom.com
· Glossom · technology · shipped April 13, 2008