Simone Magurno
Brand, Product
&
Systems Design
Seattle, WA.
Principal Design Director, Windows Design Systems at Microsoft.
About
I'm a design leader, advisor and operator with expertise in brand, product and design
systems.
I
create coherent experiences across multiple digital touchpoints through design that is
meticulous, scalable,
honest and memorable.
2022
Personal
- Created hybrid.land
- Building magur.net
Press
- Building Great Apps with Windows, Microsoft Build 2022
-
2021
-
Snapshots of 2021
Personal
- Minted Br.eth an NFT collection.
- Published A Playbook for Expressive Products
- Published Productization of a System
- Created magur.news
- Created archive.magur.no
- Created bookmarks.magur.no
Microsoft
- Leading a team of design technologists responsible for visual language, design systems, and UX frameworks for Windows
- Visual language and design systems for Windows 11
- Platform design and implementation of Windows UI
-
Press
- Fluent Signature Experiences: Microsoft Design Week, 2021
- The design team behind Windows 11
- Windows 11: Designing the Next Generation
Awards
- Microsoft, Grab an Oar Award, 2021
2020
Personal
- Created wfh.magur.no
- Published part II of the series on systematism: Separation of Concerns in Systematic Design
- Published part I of the series on systematism: Systematism Beyond Design System
Microsoft
- Visual language and design systems for Windows 10X
Press
2019
Personal
- Created folder.magur.no
Microsoft
- Introduced design tokens to the Fluent Design System
- Design and prototyping for Modern Life Experiences
2018
Personal
- Published part II of essay: Governance Models in Systematic Design
- Published part I of essay: Semiotic Constructs in a Design System
- Created drops.serio.us
Microsoft
- Optimized design operation workflows and built internal documentation for the Fluent Design System
- Created the first Windows Desktop UWP Toolkit for Figma & Sketch
2017
Microsoft
- Creative direction & visual design for Fluent Design System
Tubi
- Designed & launched brand.tubi.tv
- Designed Tubi’s Brand Book, Elegante
- Rebranded Tubi TV to Tubi, Inc.
- Designed & launched Tubi for iOS
- Designed & launched Tubi for tvOS
- Designed & launched Tubi for Android
- Designed & launched Tubi for Roku
- Designed & launched Tubi for Amazon Fire TV
- Designed & launched Tubi’s HTML5 OTT platform for Amazon Fire, Samsung Smart TV & more
- Designed & launched Tubi’s responsive web app
- Bootstrapped the design org by documenting on-boarding practices, design ladder, and cross-department workflows
- Systems design: UI toolkit creation and documentation of Tubi's multi-platform design language
2016
Personal
- Created internship.serio.us
Impossible Bureau
- Designed impossible-bureau.com
- Designed & launched snapfish.com
-
Sharing memories with Snapfish
- Created the Microsoft Design Language public-facing styleguide
- Designed & launched builder.falcon-nw.com
- Designed & launched Botched Face Mashup campaign for E!
- Designed Wind and Words
- Designed & launched rubrik.com
Press
- Judge for CSS Design Awards
Awards
- Wind and Words FWA Site Of The Day, December 2nd, 2016
- Serious Situations CSS Design Awards Site Of The Day, November 5th, 2016
2015
Impossible Bureau
- Designed UWP applications for Microsoft Build
- Designed & launched falcon-nw.com
- Designed branding proposals for Syptec
- Formalized on-boarding practices and designed the employee handbook for Impossible Bureau
Press
- Judge for CSS Design Awards
- CSS Design Awards Judges, Featured Interview
- CSS Design Awards Design Stories, Design Stories: How I Got Into Design & Why, January 30th, 2015
Awards
- Snapfish, W3 Silver Award Winner (x2), 2015
- Impossible Bureau, W3 Silver Award Winner, 2015
- Impossible Bureau, W3 Gold Award Winner, 2015
2014
Impossible Bureau
- Directed and launched impossible-bureau.com
- Rebranded Impossible Bureau
Fantasy
- Created feature designs for Xbox One
- Designed platform proposals for Sunpower
- Designed platform proposals for Google Partners
- Designed Android homescreen for Samsung
- Designed platform proposal for USA Today
- Designed and launched Celebrate Human Rights, a promotional site for the UN
- Designed game UI proposal for Zynga Poker
- Designed platform proposal for utah.com
- Designed platform proposal for usga.com
- Designed product design proposal for Disney Parks iOS app
- Designed and launched an internal sales tool for Verizon
Awards
- IDSA, Xbox Design Language, Digital Design, Bronze, 2014
- Impossible Bureau, Awwwards Site Of The Day, December 15th, 2014
- Impossible Bureau, CSS Design Awards Site Of The Month, October, 2014
- Impossible Bureau, CSS Design Awards Site Of The Day, October 21st, 2014
2013
Fantasy
- Design language and documention for Xbox One
-
Xbox One design language
- Designed & launched games.com
- Rebranded Games.com
- Branded the Game Developers Conference 2014
- Designed, managed and launched Harvard X
- Designed e-commerce proposals for Balenciaga
- Designed e-commerce proposals for Baha Mar
- Managed design for City Bank
- Designed product design proposals for Ezetop
- Designed platform proposals for Fosroc
- Designed product design proposals for Kolhs
- Designed product design proposals for Prime Lending
- Designed product design proposals for Salesforce
2012
Fantasy
- Designed product design proposals for Roundpoint
- Rebranded Roundpoint
- Designed, managed and launched Sony Connected World
- Managed and launched Google Maps Coordinate site
- Designed portal proposals for virgin.com
- Designed portal proposals for Ferrari
- Designed product design proposals for Google+
- Design for Google Research Hub
Awards
- Sony Connected World, FWA Site Of The Day, November 6th, 2012
- Project Rebrief, Cannes Silver Lion, July 3rd, 2012
- Project Rebrief, Awwwards Site Of The Day, April 23rd, 2012
- Project Rebrief, FWA Site Of The Day, March 29th, 2012
2011
Fantasy
- Designed and launched Google Green Zeitgeist
- Designed, managed and launched Google Project Rebrief
- Designed and launched Google Ads Case Studies
Odopod
- Designed platform proposals for Audemars Piguet
- Designed product design proposals for Apple
- Designed product design proposals for Google
- Designed campaign proposals for Sony
Press
- The KDU, Solstice x 2011, New York: The Keystone Design Union, February 2011
2010
Personal
- Lecture on Design Process for Hyper Island's Digital Accelleration Master Class
R/GA
- Designed NikeID Portable Module
- Designed multiple Nike Digital Storefronts
- Designed nike.com product detail pages
- Photography art direction for Niketown
- Designed large scale in-store display art for Niketown in Tokyo, JP
- Art direction and design for Cole Haan
- Designed platform proposals for Oblong
Press
- Various Authors, Graphic Design Inspirations, Cologne: Daab Media GMBH, December 2010
- Future Publishing, “Create a Stunning Portfolio“, Computer Arts Projects #136, April 2010, p. 33
- Various Authors, Über Games, Biberach an der Riss: Über Books, January 2010
- Various Authors, Designer’s Playground, Biberach an der Riss: Über Books, January 2010
2009
Nike
- Apparel design for Nike Football
AKQA
- Designed campaign proposals for Lexus
- Designed platform proposals for Taco Bell
- Designed marketing proposals for Johnny Walkers
- Designed digital campaigns for Target
- Designed campaigns for Nike Training
- Designed campaigns for Nike Basketball
- Designed campaigns for Nike Running
- Designed campaigns for Nike Sportswear
- Designed campaigns for WNike
- Designed campaigns for Nike Soccer
Press
- Future Publishing, “Promote Yourself”, Computer Arts Magazine #169, December 2009, pp. 36—42
- Craig Grannell, “Illustration Process“, Digital Arts magazine October Issue, p. 34
- Participant at Cut&Paste 2009 in San Francisco, CA. February 2009
2008
AKQA
- Contributed to the design and launch of mcdonalds.com
- Communication design for GAP
- Product design incubation for Microsoft handheld devices
- Product design incubation for Microsoft desktop software
Glossom
- Platform and product design for glossom.com