Simone Magurno
Product,
Brand &
Systems Design
Seattle, WA.
2025
Professional
Led design of Super Bowl LIX, the largest scale live streaming event in Tubi’s history
Tubi · Entertainment · Shipped Feb 9, 2025The biggest game of the year
Stream Super Bowl LIX for free, in 4k
Personal
Trademark for serio.us™ issued
Serio.us · Publishing · Completed Feb 4, 2025
2024
Professional
Led design of Scenes, a mobile feature designed to help viewers find their next watch
Tubi · Entertainment · Shipped Nov 21, 2024Led design and implementation of brand.tubi.tv
Tubi · Entertainment · Shipped Jul 31, 2024Led design of Tubi’s first visionOS app
Tubi · Entertainment · Shipped Jul 29, 2024Led design and implementation of Tubi's brand refresh across all client apps and customer touchpoints
Tubi · Entertainment · Shipped Feb 28, 2024
A distinctive mark
Wordmark by Dixon Baxi
Personal
Created xg.gl, a private host for URIs and static assets
Xg.gl · Technology · Shipped Aug 19, 2024
Press
Tubi’s refresh evokes a rabbit hole of entertainment, Creative Review
Tubi · Entertainment · Completed Mar 4, 2024Tubi Gets New Logo, Sonic Brand ID as It Gears Up for International Expansion, Variety
Tubi · Entertainment · Completed Feb 28, 2024Why Tubi Is Updating Its Whole Look (and Sound), Vulture
Tubi · Entertainment · Completed Feb 28, 2024
2023
Personal
Created cdn.s.imo.ne, a dynamic CDN for static assets
Serio.us · Technology · Shipped Dec 22, 2023Created magur.news 2.0
Magur.news · Publishing · Shipped Feb 25, 2023
magur.news
Subscribe daily or weekly
Created og.ag, a URL shortner
Og.ag · Technology · Shipped Jan 1, 2023
Awards
Patent for tinting material on an interface issued
Microsoft · Technology · Completed Nov 30, 2023
Professional
Led design of the first AI powered assistant that helps viewers find more of the content they love
Tubi · Entertainment · Shipped Sep 26, 2023Led design of Tubi's CRM and transactional emails
Tubi · Entertainment · Shipped May 20, 2023Led implementation of Figma plugin to streamline production of Tubi's growth ads
Tubi · Entertainment · Completed Apr 20, 2023Implemented a scalable and accessible color system across all Tubi client endpoints
Tubi · Entertainment · Shipped Mar 6, 2023Led product integration of Tubi's Interface Interruption AD at Super Bowl LVII
Tubi · Entertainment · Shipped Feb 13, 2023
2022
Professional
Led design of FIFA World Cup Qatar 2022™ on Tubi
Tubi · Entertainment · Shipped Nov 20, 2022A stadium-like experience
Full matches, in 4k, all free
Personal
Published Knowledge Management and Decision Making
Magur.no · Publishing · Published Nov 18, 2022Created proxy.s.imo.ne, private proxy for networked applications
Serio.us · Technology · Shipped Aug 14, 2022Created api.s.imo.ne, globally accessible hobbyist APIs
Serio.us · Technology · Shipped Jul 25, 2022Created auth.serio.us, authentication as a service
Serio.us · Technology · Completed Jul 7, 2022Published hybrid.land, an essay on distributed organizations
Hybrid.land · Publishing · Completed Apr 16, 2022Design advisor for Coral's brand and web app
Coral · Web3 · Archived Jan 29, 2022Coral brand
Symbol and animation by Principal
Press
Building great apps with the open platform of Windows, Microsoft Build, 2022
Microsoft · Technology · Completed May 24, 2022
Awards
Patent for tinting material on an interface filed
Microsoft · Technology · Completed Apr 24, 2022Visual Communication Award, Core77 Design Awards, 2022
Microsoft · Technology · Completed Apr 20, 2022Consumer Technology Award, Core77 Design Awards, 2022
Microsoft · Technology · Completed Apr 20, 2022
2021
Personal
Design advisor for Opal's brand and desktop client
Opal · Technology · Archived Dec 6, 2021Published A Playbook for Expressive Products
Magur.no · Publishing · Published Aug 1, 2021Published Productization of a System
Magur.no · Publishing · Published Jun 1, 2021Created magur.news
Magur.news · Publishing · Shipped Apr 1, 2021Created magur.net
Magur.net · Publishing · Archived Mar 1, 2021
Awards
Microsoft, Grab an Oar Award, 2021
Microsoft · Technology · Completed Sep 1, 2021
Press
Windows 11: Designing the Next Generation
Microsoft · Technology · Completed Jul 13, 2021The design team behind Windows 11
Microsoft · Technology · Completed Jun 24, 2021Fluent Signature Experiences: Microsoft Design Week, 2021
Microsoft · Technology · Completed May 24, 2021
Professional
Visual language and design systems for Windows 11
Microsoft · Technology · Shipped Jun 24, 2021
Platform design and engineering implementation of the Windows UI Library
Microsoft · Technology · Shipped May 25, 2021Led the implementation of UI toolkits, Figma plugins, and design documentation for Windows 11
Microsoft · Technology · Shipped May 25, 2021
2020
Professional
Led visual language and design systems for Windows 10X
Microsoft · Technology · Archived Oct 2, 2020Co-engineering of custom controls for Windows 10X core UX
Microsoft · Technology · Archived Aug 2, 2020Design documentation for dual-screen applications
Microsoft · Technology · Archived Jun 2, 2020
Personal
Created wfh.magur.no
Magur.no · Publishing · Archived Sep 27, 2020Published Separation of Concerns in Systematic Design
Magur.no · Publishing · Published Sep 6, 2020Published Systematism Beyond Design System
Magur.no · Publishing · Published Jan 10, 2020
Press
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Tubi · Entertainment · Completed Mar 17, 2020
2019
Professional
Led design and implementation of design tokens for Microsoft's Fluent Design System
Microsoft · Technology · Shipped Sep 1, 2019Led design and prototyping for Modern Life Experiences
Microsoft · Technology · Archived May 1, 2019
2018
Personal
Published Governance Models in Systematic Design
Magur.no · Publishing · Published Dec 1, 2018Published Semiotic Constructs in a Design System
Magur.no · Publishing · Published Feb 1, 2018
Professional
Optimized design operation workflows and built internal documentation for the Fluent Design System
Microsoft · Technology · Archived Sep 1, 2018Created the first Windows Desktop UWP Toolkit for Figma and Sketch
Microsoft · Technology · Shipped May 1, 2018
2017
Professional
Designed and launched brand.tubi.tv
Tubi · Entertainment · Shipped Nov 1, 2017Designed Tubi’s Brand Book, Elegante
Tubi · Entertainment · Shipped Oct 1, 2017Designed and launched Tubi for iOS
Tubi · Entertainment · Shipped Sep 1, 2017Designed and launched Tubi for tvOS
Tubi · Entertainment · Shipped Sep 1, 2017Designed and launched Tubi for Android
Tubi · Entertainment · Shipped Aug 1, 2017Designed and launched Tubi for Roku
Tubi · Entertainment · Shipped Jul 1, 2017Designed and launched Tubi for Amazon Fire TV
Tubi · Entertainment · Shipped Jun 1, 2017Creative direction and visual design for Fluent Design System
Microsoft · Technology · Archived May 11, 2017Designed and launched Tubi’s HTML5 OTT platform for connected TVs
Tubi · Entertainment · Shipped May 1, 2017Designed and launched Tubi’s responsive web app
Tubi · Entertainment · Shipped Apr 1, 2017Created a component-based, multi-platform UI toolkit and compiled design documentation for Tubi's design language
Tubi · Entertainment · Shipped Mar 1, 2017Bootstrapped Tubi's design organization by documenting on-boarding practices, design ladder, and cross-department workflows
Tubi · Entertainment · Shipped Mar 1, 2017
2016
Awards
Wind and Words FWA Site Of The Day, December 3rd, 2016
Impossible Bureau · Creative services · Shipped Dec 3, 2016Serious Situations CSS Design Awards Site Of The Day, November 5th, 2016
Serio.us · Creative services · Shipped Nov 5, 2016
Personal
Created internship.serio.us
Serio.us · Publishing · Archived Jun 27, 2016
Press
Judge for CSS Design Awards
Serio.us · Creative services · Shipped Apr 1, 2016
Professional
Designed and launched Wind and Words
Impossible Bureau · Creative services · Archived Mar 16, 2016
2015
Professional
Designed and launched builder.falcon-nw.com
Impossible Bureau · Entertainment · Shipped Dec 7, 2015Designed and launched rubrik.com
Impossible Bureau · Technology · Archived Oct 31, 2015Designed and launched falcon-nw.com
Impossible Bureau · Entertainment · Shipped Oct 27, 2015Designed and launched Snapflix for Snapfish
Impossible Bureau · Technology · Shipped Sep 25, 2015Designed impossible-bureau.com
Impossible Bureau · Creative services · Archived Jun 5, 2015Designed and launched Botched Face Mashup campaign for E!
Impossible Bureau · Entertainment · Shipped Apr 27, 2015Designed demo UWP applications for Microsoft Build
Impossible Bureau · Technology · Shipped Apr 8, 2015Designed and launched snapfish.com
Impossible Bureau · Technology · Shipped Feb 17, 2015
Press
CSS Design Awards Judges, Featured Interview
Serio.us · Creative services · Shipped Oct 28, 2015CSS Design Awards Design Stories, Design Stories: How I Got Into Design & Why, January 30th, 2015
Serio.us · Creative services · Shipped Jan 30, 2015
Awards
Impossible Bureau, W3 Gold Award Winner, 2015
Serio.us · Creative services · Shipped Aug 4, 2015Snapfish, W3 Silver Award Winner (x2), 2015
Serio.us · Creative services · Shipped Aug 4, 2015Impossible Bureau, W3 Silver Award Winner, 2015
Serio.us · Creative services · Shipped Aug 4, 2015
2014
Awards
Impossible Bureau Awwwards Site Of The Day, December 15th, 2014
Impossible Bureau · Creative services · Completed Dec 15, 2014Impossible Bureau CSS Design Awards Site Of The Month, October, 2014
Impossible Bureau · Creative services · Completed Oct 31, 2014Impossible Bureau CSS Design Awards Site Of The Day, October 21st, 2014
Impossible Bureau · Creative services · Completed Oct 21, 2014ISDA, Xbox Design Language Digital Design, Bronze, 2014
Fantasy · Technology · Completed Aug 23, 2014
Professional
Formalized on-boarding practices and designed the employee handbook for Impossible Bureau
Impossible Bureau · Creative services · Shipped Nov 5, 2014Created a public-facing styleguide for Microsoft Design Language
Impossible Bureau · Technology · Shipped Oct 15, 2014Designed and launched Snapfish album builder
Impossible Bureau · Technology · Shipped Sep 29, 2014Brand design for Impossible Bureau
Impossible Bureau · Creative services · Shipped Aug 18, 2014Designed dashboard proposal for Sunpower
Fantasy · Technology · Archived May 9, 2014Designed product design proposal for Google Partners
Fantasy · Technology · Archived Mar 6, 2014Designed web portal proposal for USGA
Fantasy · Fashion & lifestyle · Archived Jan 9, 2014
Press
Judge for CSS Design Awards
Serio.us · Creative services · Shipped Nov 1, 2014
2013
Professional
Designed web portal proposal for Utah.com
Fantasy · Fashion & lifestyle · Archived Dec 17, 2013Designed proposal for Kohl's customery loyalty program
Fantasy · Retail · Archived Nov 13, 2013Designed e-commerce proposal for Balenciaga
Fantasy · Fashion & lifestyle · Archived Nov 6, 2013Designed Harvard Learning Portal
Fantasy · Education · Shipped Oct 25, 2013Designed platform proposal for Fosroc
Fantasy · Construction · Archived Oct 16, 2013Designed e-commerce proposal for Baha Mar
Fantasy · Fashion & lifestyle · Archived Oct 10, 2013Designed mobile phone operating system UI for Samsung
Fantasy · Technology · Shipped Oct 9, 2013Designed brand proposal for Games Developer Conference
Fantasy · Entertainment · Archived Sep 27, 2013Led design proposal for City Bank
Fantasy · Finance · Archived Sep 13, 2013Designed mortgage application portal proposal for Prime Lending
Fantasy · Finance · Archived Sep 13, 2013Created a new design language and documention for Xbox One
Fantasy · Technology · Shipped May 16, 2013Designed marketing microsites proposals for Microsoft
Fantasy · Advertising · Archived Apr 21, 2013Designed proposal for Google Maps onboarding
Fantasy · Technology · Archived Mar 4, 2013Designed learning portal for Harvard Hbx
Fantasy · Education · Shipped Feb 28, 2013Designed dashboard proposal for Salesforce
Fantasy · Technology · Archived Feb 12, 2013
2012
Professional
Designed proposal for Google Apps for Business
Fantasy · Technology · Archived Nov 7, 2012Designed portal proposal for Ferrari
Fantasy · Automotive · Archived Oct 25, 2012Designed proposal for Android 25M downloads landing page
Fantasy · Technology · Archived Oct 15, 2012Designed product design proposal for Disney Parks iOS app
Fantasy · Entertainment · Archived Sep 12, 2012Designed mortgage application portal proposal for Roundpoint
Fantasy · Finance · Archived Sep 3, 2012Designed and launched games.com
Fantasy · Entertainment · Shipped Aug 1, 2012Designed Sony Connected World, a web marketing framework for Sony
Fantasy · Technology · Shipped Jun 20, 2012Brand design for Games.com
Fantasy · Entertainment · Shipped Apr 6, 2012Designed Google Project Rebrief
Fantasy · Advertising · Shipped Apr 3, 2012Designed product design proposal for Google Quant Library
Fantasy · Technology · Archived Feb 29, 2012Designed proposal for Google+ onboarding experience
Fantasy · Technology · Archived Jan 6, 2012
Awards
Sony Connected World FWA Site Of The Day, November 6th, 2012
Fantasy · Technology · Completed Nov 6, 2012Project Rebrief Cannes Silver Lion, July 3rd, 2012
Fantasy · Advertising · Completed Jul 3, 2012Project Rebrief Awwwards Site Of The Day, April 23rd, 2012
Fantasy · Advertising · Completed Apr 23, 2012Project Rebrief FWA Site Of The Day, March 29th, 2012
Fantasy · Advertising · Completed Mar 29, 2012
2011
Professional
Designed retail associate iPad experience for Verizon
Fantasy · Technology · Shipped Dec 14, 2011Designed web portal proposal for USA Today
Fantasy · News · Archived Dec 8, 2011Designed Google Zeitgeist microsite
Fantasy · Technology · Shipped Dec 5, 2011Designed Google Think Quarterly microsite
Fantasy · Publishing · Shipped Nov 15, 2011Designed United Nations microsite for International Human Rights Day
Fantasy · Education · Shipped Oct 28, 2011Designed content assets for Google Chrome Store
Fantasy · Technology · Shipped Oct 20, 2011Designed poker game proposal for Zynga
Fantasy · Entertainment · Archived Sep 16, 2011Designed Google Ads Case Studies
Fantasy · Advertising · Shipped Aug 22, 2011
Press
The KDU, Solstice x 2011, New York: The Keystone Design Union, February 2011
Serio.us · Creative services · Completed Feb 1, 2011
2010
Press
Various Authors, Graphic Design Inspirations, Cologne: Daab Media GMBH, December 2010
Serio.us · Creative services · Completed Dec 1, 2010Future Publishing, “Create a Stunning Portfolio“, Computer Arts Projects #136, April 2010, p. 33
Serio.us · Creative services · Completed Apr 1, 2010Various Authors, Designer’s Playground, Biberach an der Riss: Über Books, January 2010
Serio.us · Creative services · Completed Jan 1, 2010Various Authors, Über Games, Biberach an der Riss: Über Books, January 2010
Serio.us · Creative services · Completed Jan 1, 2010
Professional
Designed marketing portal proposal for Oblong
R/GA · Technology · Archived Nov 18, 2010Designed portable NikeID component for e-commerce applications on nike.com
R/GA · Fashion & lifestyle · Shipped Oct 19, 2010Designed content for Nike digital storefronts
R/GA · Fashion & lifestyle · Shipped Sep 20, 2010Designed large scale in-store artwork for Niketown Tokyo, JP
R/GA · Fashion & lifestyle · Shipped Aug 31, 2010Designed e-commerce portal proposal for Specialized
R/GA · Fashion & lifestyle · Archived Aug 15, 2010Designed live bidding platform proposals for Copart
R/GA · Technology · Archived May 28, 2010Designed e-commerce product detail pages for nike.com
R/GA · Fashion & lifestyle · Shipped Apr 20, 2010Designed content for nike.com seasonal campaigns and microsites
R/GA · Fashion & lifestyle · Shipped Jan 30, 2010
Personal
Guest lecturer at Hyper Island's Digital Accelleration Master Class
Serio.us · Education · Completed Apr 21, 2010
2009
Professional
Designed web marketing content for Nike's N98 collection
AKQA · Fashion & lifestyle · Shipped Dec 11, 2009Designed microsite proposal for Lexus
AKQA · Automotive · Archived Dec 8, 2009Designed medical diagnostics tool proposal for Health Partners
AKQA · Health · Archived Dec 4, 2009Designed proposals for Nike's NSW collection
AKQA · Fashion & lifestyle · Archived Oct 23, 2009Designed microsite proposals for WNike
AKQA · Fashion & lifestyle · Archive Jul 9, 2009Designed web marketing microsite for Nike Basketball
AKQA · Fashion & lifestyle · Shipped May 18, 2009Designed tournament experience for Manchenster United on Nike Football
AKQA · Fashion & lifestyle · Shipped Apr 16, 2009Designed microsite proposals for Nike Running
AKQA · Fashion & lifestyle · Archive Apr 8, 2009Designed mobile productivity UI for Microsoft handheld devices
AKQA · Technology · Archived Feb 3, 2009
Press
Future Publishing, “Promote Yourself”, Computer Arts Magazine #169, December 2009, pp. 36—42
Serio.us · Creative services · Completed Dec 1, 2009Craig Grannell, “Illustration Process“, Digital Arts magazine October Issue, p. 34
Serio.us · Creative services · Completed Oct 1, 2009Participant at Cut&Paste 2009 in San Francisco, CA. February 2009
Serio.us · Creative services · Completed Feb 28, 2009
Personal
Designed apparel artwork for Nike Football
Serio.us · Fashion & lifestyle · Shipped Aug 18, 2009
2008
Professional
Designed microsite proposal for Johnny Walkers
AKQA · Food & spirits · Archived Dec 8, 2008Designed web portal for McDonalds
AKQA · Food & spirits · Shipped Nov 18, 2008Designed content for GAP marketing emails
AKQA · Fashion & lifestyle · Archived Sep 11, 2008Designed desktop productivity UI for Windows PCs
AKQA · Technology · Shipped Jul 9, 2008Designed web application for glossom.com
Glossom · Technology · Shipped Apr 13, 2008